About us

We are wine company from The Netherlands, specialized in the sourcing, marketing, bottling and sales of entry level and premium wines. With our experienced and passionate group of craftspeople we provide a full service solution from vineyard to the consumer. With our worldwide logistics network and sourcing, we can offer the best wines all around the world. Our customer centric approach delivers excellent service at any customer need.

We want to share our passion for wine. Turning complexity into simply great results. Building long term partnerships by offering qualitative, innovative and winning wine propositions based on state of the art market knowledge.

OUR STORY

Baarsma Wines was founded in 1977. Starting with only one exclusive contract with a large wine producer from the Bordeaux, the founders Sip Baarsma and Peter Wagenaar started Baarsma’s Dranken, a wholesale and commission trade in wines. After strong growth and acquisitions of Oud Reuchlin & Boelen, Wine Excel, Hasselt Millesime, Armit Wines, Rutishausuer Barossa, La Tulipe de La Garde, Baarsma Wine Group developed in a worldwide wine-trade house with a broad selection of quality wines for all market sectors.

Sourcing

Being a natural product, wine comes in all shapes and sizes. Even two batches of grapes of the same variety can produce completely different wines. The flavour also depends on factors such as the climate, the terroir where the grapes are grown, how long the wine is left to mature and the maturing process. Due to our global network of sourcing and years of experience, Baarmsa Wines is able to deliver any wine required. There are no restrictions when it comes to the grape, vineyard, wine, region, climate type and final blend.

There are 14 countries of origin: France, Spain, Italy, Portugal, Germany, Austria, Bulgaria, USA, Chili, Argentina, China, South Africa, Australia, and New Zealand.

World Map

Bottling

Wine Excel is one of the sister companies of Baarsma Wines, they offer:

  • The largest high quality 70 million bottles a year wine bottling facility in the Netherlands
  • 35 different bottle formats and an efficient and flexible facility with low cost structure
  • Quality process using ultra-modern equipment and certification
  • A worldwide logistical network with non-stop shipments
  • All wine categories covered with particular strength in the New World

Wine Excel is strongly focused on quality and food safety. Not only the quality and food safety of the wine itself, but also the wine-growers. They follow the entire process of vinification until the wine is ready. The transport and storage of the wine and the finished product are also subject to strict requirements. And of course, bottling meets the (inter) nationally established standards and the HACCP guidelines.

Wine Excel has also passed the ‘’Test of Competence’’ and has been certified in accordance with the highest standards of food safety, the British Retail Consortium (BRC), Global Standard for Food Safety and International Featured Standards (IFS). In addition, Wine Excel is also certified for the import and bottling of organic wines (SKAL certification) and Wine Excel is certified as KVNW Register Wijnhandelaar.

IFS
BRC Food Certificated
KVNW
SKAL

Concept & Brand Development

Here at Baarsma Wines we are experts in developing new wine labels. It all starts with a question from a customer or an idea. Then the market is analysed by one of our specialists. Our analysis is based on our latest market data. The opinion of our blenders and the people who are in contact with the wineries is also very important, as they know wat is possible in the current market and which options fit best with a concept and the associated timetable and budget.

Once we know what kind of wine label we want to develop, we draw up a plan together with a distributor or retailers. What type of wine is the best choice and what image would fit best? Our marketeers would be happy to help answer these questions. They have plenty of experience with both our own labels and customer’s private labels. The process ends with a strong brand for the retailers, distributor or businesses in the hotel, restaurant and catering sector.

Moodboard

From moodboard

Typography

to brand name

Design

and label design

Finalization

to final product

KeyKeg

INNOVATION

Wine through a tap system

Wine is often offered in a bottle, but this does not always happen anymore. Baarsma Wines has developed the plastic KeyKegs. These are recyclable wine barrels for the hotel, restaurant and catering sector with a self-service tap mechanism. KeyKegs let businesses in the hotel, restaurant and catering sector buy large quantities of wine relatively cheaply. This is ideal for bars and restaurants that sell a lot of wine by glass. Dispensing from a tap is also quicker than opening a bottle and this method also means an end to the problem of dregs from open bottles.

KeyKeg is also a very sustainable choice, because the lightweight fists are recyclable. All commodities are separated in a number of steps and reused for a new KeyKeg. Due to the compact design of the fist, they are easily stackable and take up little space in both transportation and location. There is no difference in taste and quality when compared with steel vats. The KeyKeg fists are available in 20 or 30 liters.

Quality

Baarsma Wines is strongly focused on quality and food safety. Not only the quality and food safety of the wine itself, but also the wine-growers. We follow the entire process of vinification until the wine is ready. The transport and storage of the wine and then the finished product are also subject to strict requirements.

Baarsma Wines has also passed the “Test of Competence” and has been certified in accordance with a GFSI standard of food safety, International Featured Standards (Shortly IFS) for Broker. In addition, Baarsma Wines is also certified for the import and trading of organic wines (Skal certification) and Baarsma Wines is certified as KVNW Register Wijnhandelaar.

IFS broker
KVNW
SKAL