Baarsma Wines - Leading in Wine Baarsma Wines - Leading in Wine

Mission & Vision Baarsma Wine Group


Our Vision

The wine market is changing fast from a highly fragmented supply-driven agri-business to a competitive, professional beverage industry. Changing consumer demands, increasing retail power and the impact of branding are the major drivers of change. Successful wine companies need a critical mass so that they can meet trade demands and build up brands which meet the wishes of the consumer. The number of innovations made is rapidly increasing and 'time to market' is becoming more and more important. Consequently, having an extensive distribution network to reach the consumer is becoming the key factor in achieving success. This means being able to handle the complexity of different markets, market segments and a wide variety of consumers.

Our Mission

Our corporate objective is to become the first choice provider of basic and premium wines in North-West Europe; to strengthen our market position in this region by selling quality wines through committed people and by expanding our distribution network in this region. Our ambition is to achieve a sustainable growth in both turnover and profit to maximise shareholders' value.


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